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The GenAI Strategy Your Company Needs  in 2025

Tammuz Dubnov

By Tammuz Dubnov, AutonomyAI CTO

Over the past 18 months, Generative AI has moved from a novelty to a necessity. Tools like GitHub Copilot, ChatGPT, and Cursor are now embedded in modern developer workflows. But while most headlines focus on productivity at the individual level, the real transformation is happening one layer higher — at the level of the team.

This blog is for engineering leaders and technical decision-makers asking the right question:

“How do I make sure my organization is riding the GenAI wave — not fighting against it?”

Let’s break it down.


⚠️ Why Ignoring GenAI Is No Longer Neutral

Every major platform shift — mobile, cloud, containers — created winners and losers. GenAI is no different. But this wave moves faster, reshapes roles more deeply, and touches everything from strategy to QA.

Those who dismiss GenAI as “just a dev tool” are at risk of pulling a “yahoo” by doing what skeptics did to cloud in 2008: underestimating the magnitude of a systemic change.

GenAI removes many of the constraints that historically shaped how we built companies and organized R&D — things like slow iteration cycles, high coordination costs, and siloed tooling. With those limitations fading, we have a rare opportunity:

Redesigning organizations to be AI-native by applying first-principles thinking from the ground up — not just more efficient, but structurally different.

But before we get ahead of ourselves, let’s take a look at what’s happening right now.


🤖 GenAI for Developers: Useful, but Incomplete

The current wave of GenAI tools — GitHub Copilot, Cursor, ChatGPT — primarily supports individual developers. Their go-to-market strategy is clear: bottom-up adoption through convenience and speed.

And it’s working — to a point.

  • Copilot now writes up to 46% of code in supported repos.
  • According to JetBrains’ 2024 Developer Ecosystem Report, developers using GenAI tools save ~2.8 hours per week, about 7% time savings.
  • Millions of developers rely on these tools for daily coding, prototyping, and debugging.

But beneath the hype, warning signs are emerging:

  • ARC reports a 39% increase in code churn since teams began using GenAI tools.
  • Uplevel observed a 41% rise in bug rates where GenAI output wasn’t paired with validation.
  • Technical debt is rising faster than ever — the U.S. alone carried $1.52 trillion in software tech debt by 2022, according to CISQ.
  • A 10x rise in code duplication compared to two years prior according to GitClear.

Why? Because while GenAI helps individuals code faster, it doesn’t help teams work together better. In fact, without coordination, GenAI can amplify misalignment — increasing inconsistency, duplicating logic, and obscuring architecture.

A developer may ship faster — but the team pays the price in rework, regressions, and misalignment.

And those prices are steep:

In 2022 alone, poor software quality cost the U.S. $2.41 trillion, according to CISQ.

Part of the problem is that most GenAI tools place the burden of communication on developers — a group often under pressure, under-specified, and poorly equipped to translate vague product intent into actionable prompts.


🔁 The Bottleneck Isn’t Typing Code — It’s the Handoffs

Speeding up engineering isn’t about making devs deliver code faster. It’s about reducing the friction caused by repeated handoffs and misalignment between stakeholders. For example:

  • PMs write vague specs that need multiple iterations
  • Designers hand off beautiful mockups that don’t translate to the code in the codebase
  • QA doesn’t know what to test — or when
  • Junior devs that can’t contribute safely without context

These are the friction points where projects stall — and where GenAI, if applied at the team level, can create real leverage.


🧠 The Real Opportunity: From Dev Tools → Dev Teams

When my co founders and I started AutonomyAI we struggled with this, looking for our particular angle in this space. Our big ‘aha’ moment was when we realized that the real GenAI opportunity isn’t about speeding up individuals at all. It’s about synchronizing teams.

This philosophy became the foundation for what we now call PACT — a framework for building AI-native organizations.


🔷 Introducing PACT: A Philosophy for AI-Native Teams

The PACT model breaks down how GenAI can enhance every phase of engineering — not just coding, but planning, collaboration, and delivery.

🚀 P – Product-Facing Work

Ship what users see: features, UI, bug fixes. GenAI can now implement code directly from Figma or structured text, reducing dev lift and iteration time.

🛁 A – Architecture Hygiene

Avoid long-term mess. GenAI can enforce component reuse, add test coverage, standardize logging, and refactor for modularity — keeping velocity sustainable.

In the frontend, this means reusing consistent components — not rebuilding buttons or modals from scratch. This improves visual consistency, simplifies QA, and accelerates delivery.

🧩 C – Communicating Logic

Make the system understandable. GenAI can map complex behaviors, explain backend flows, or validate permissions logic — all in natural language.

This doesn’t just help onboarding — it reduces bugs from miscommunication and supports better QA and ticket scoping.

📝 T – Task Definition Improvement

Turn vague specs into bulletproof tickets. GenAI can detect edge cases, surface validations, and break down implementation into testable steps — before coding begins.

According to Functionize, a bug costs 6× more to fix during implementation than during planning, and up to 100× more post-release. Forbes estimates a bug caught in production can cost $10,000, compared to just $100 in early stages.


🧬 The PACT Flywheel: Clarity Begets Speed

These four areas don’t work in isolation — they reinforce each other:

  • Better logic visibility (🧩) makes task definition stronger (📝)
  • Better tickets lead to faster, safer feature shipping (🚀)
  • Every deployment reveals structural weaknesses that GenAI can fix (🛁)
  • Clean infrastructure makes logic easier to extract (🧩)

The more you work with AI, the better it understands your system.

The better your system, the more value the AI can generate.

And by smoothing the transition between abstraction levels — code (developers), features (PMs), and outcomes (execs) — GenAI reduces organizational translation overhead.

Intent and implementation stay aligned from the first sketch to the last commit.


🏢 What This Looks Like at Different Company Sizes

The imPACT is going to be felt differently across different organizations, alleviating many existing GenAI shortcomings.

🚀 Startups

  • Right now: Copilot + ChatGPT help ship MVPs fast.
  • But PACT creates compounding leverage — one PM and one dev can work like a team of five.
  • Org shift: fewer backend-heavy hires, more product-centric contributors.

📈 Scaling Teams (50–500 Engineers)

  • Fragmentation grows: different devs use different AI tools.
  • PACT centralizes team memory, enforces design/code standards, and reduces rework.
  • Org shift: less glue work, fewer integration roles, more orchestration roles.

As companies grow, they often realize their early code isn’t reusable, and their practices no longer scale. They switch standards, migrate stacks, and look to frameworks GenAI supports best — because that’s where tool leverage is greatest. PACT helps structure this evolution instead of chasing it.

🏛 Enterprises with Legacy Stacks

  • Most companies don’t want to stay on AngularJS, jQuery, or .NET monoliths — they’re stuck because migration is slow, risky, and expensive.
  • GenAI tools alone don’t help — they often reinforce the status quo unless paired with architecture-aware orchestration.
  • PACT enables structured migration: aligning design systems, identifying reusable patterns, and safely upgrading components in-place.
  • Hiring unlock: Teams can stop depending on niche legacy skill sets and modernize their org with current frameworks and contributors.

🏗 What a PACT-Driven Org Feels Like

  • Development starts upstream — PMs and designers initiate features, and GenAI bridges them to code.
  • Fewer iteration loops — PRs are cleaner, QA is smoother, specs align better from the start.
  • Errors shift earlier — AI flags gaps in logic, design, and test coverage before code review.

🧠 Final Thought: GenAI Isn’t Just a Tool — It’s a Moment

GenAI is a fundamental shift — one that challenges the assumptions baked into how we’ve structured teams, written code, and defined roles for decades.

This isn’t about adopting the latest plugin or shipping Jira tickets faster.

It’s about recognizing that the relationship between code and developers has fundamentally changed — and with it, the dynamics inside your organization. In fact, 42% of executives say AI is already tearing their company apart.

This isn’t a shift you can brute-force. Integrating GenAI into how your teams think, build, and collaborate requires intention, clarity, and strategy.

What this means for your organization is unique — but the principles of adapting to this moment in GenAI are not. They’re clear, and they’re already reshaping the landscape:

  • Traditional roles are no longer set in stone
  • Dev team composition will change
  • HR plans will be changed
  • PMs and designers will drive more implementation
  • Org structures will flatten with fewer handoffs, tighter feedback loops

It’s an exciting time to be a tech leader — and now, more than ever, it’s time to lead. If you research, plan, and act with intent, you’ll unlock outcomes that would’ve seemed impossible five years ago.

If you don’t, someone else will.

about the authorTammuz Dubnov

Tammuz Dubnov, Founder and CTO of AutonomyAI, is serial entrepreneur that brings over a decade of AI leadership experience across many modalities – text, vision, audio, and vector. He’s a former officer in Unit 8200 of the IDF and holds a bachelor’s degree for UC Berkeley and a masters degree from UCSanDiego in the fields of theoretical mathematics, computer science and AI. He’s also an award-winning performer and choreographer, blending deep tech with creative edge.

Join our upcoming webinarPACT: A Leadership Perspective on AI-Native Engineering